New In Dresses

1791 styles

Looking for the hottest new in dresses to slay your weekend wardrobe? We’ve got you, babe! EGO is all about keeping you ahead of the trends, whether they’re straight off the runway or blowing up your FYP. Our new-in dresses are serving ALL the looks you’re obsessed with right now.

From influencer-approved spicy mini dresses to cute AF midi vibes, we’ve got it all. Whether you're after a sleek staple or a fierce statement piece, our collection of trending dresses is ready to slay every event on your social calendar.

If staying on-trend is your vibe, EGO's new in dresses are your BFFs. Give your wardrobe the glow-up it deserves with the hottest trending dresses and don’t forget the heels to match! Time to turn heads this weekend, girl!

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1791 styles

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1791 styles

Scoop Neck Strappy Maxi Bodycon Dress In Lemon

£11.00 (56% OFF) £25.00

£29.60 WITH CODE: TAKE20

Off The Shoulder Drape Asymmetric Mini Dress In White Slinky

£37.00

Bandeau Lace Trim Ruched Mini Dress In Pink

£12.00 (57% OFF) £28.00

£19.20 WITH CODE: TAKE20

Off The Shoulder Draped Asymmetric Mini Dress In Brown

£24.00

£21.60 WITH CODE: TAKE20

Sleeveless Lace Trim Hook And Eye Detail Corseted Mini Dress In Black

£27.00

Off The Shoulder Ruched Mini Dress In Black Slinky

£9.00 (63% OFF) £24.00

£13.60 WITH CODE: TAKE20

Plunge Neck Frill Trim Mini Dress In Yellow

£17.00

£23.20 WITH CODE: TAKE20

Sleeveless Racer Back Trim Drape Detail Mini Dress In Khaki

£29.00

Scoop Neck Button Detail Maxi Dress In Cream Knit

£9.00 (72% OFF) £32.00

Strappy Underwired Dropped Hem Split Leg Corset Midi Dress In Cream

£23.00 (44% OFF) £41.00

Strappy Corset Dropped Waist Maxi Dress In Blue Lace

£6.00 (85% OFF) £39.00

Sleeveless Floral Sequin Detail Button Up Maxi Dress In Brown

£26.00 (75% OFF) £102.00

Bandeau Mini Dress In Baby Pink Lace

£13.00 (54% OFF) £28.00

£23.20 WITH CODE: TAKE20

Short Sleeve Trim Detail Mini Dress In Black Slinky

£29.00

£31.20 WITH CODE: TAKE20

Halterneck Cowl Front Cut Out Mini Dress In Chocolate Brown Sequin

£39.00

Plunge Halterneck Maxi Dress In Pink Ombre Knit

£6.00 (82% OFF) £34.00

Bandeau Frill Hem Mini Dress In Pink Lace

£9.00 (65% OFF) £26.00

£25.60 WITH CODE: TAKE20

Sleeveless Plunge Twist Drape Front Mini Dress In Chocolate Brown

£32.00

Cowl High Neck Lace Trim Asymmetric Hem Detail Mini Dress In Lemon Satin

£13.00 (64% OFF) £36.00

£25.60 WITH CODE: TAKE20

High Neck Cut Out Drape Front Maxi Dress In Burgundy

£32.00

Sleeveless Tie Drape Front Maxi Dress In Sage Green Slinky

£17.00 (43% OFF) £30.00

Cowl Halterneck Mini Dress In Multi Ombre Sequin

£12.00 (67% OFF) £36.00

Scoop Neck Strappy Mini Dress In Blue Ombre Knit

£8.00 (70% OFF) £27.00

£21.60 WITH CODE: TAKE20

Scoop Neck Draped Front Maxi Dress In Brown

£27.00

Strappy Twisted Bust Draped Detail Lace Insert Maxi Dress In Pink

£16.00 (45% OFF) £29.00

£36.00 WITH CODE: TAKE20

Halterneck Plunge Front Open Back Tassel Mini Dress In White

£45.00

Shoulder Pad Drape Cowl Front Mini Dress In Baby Pink

£7.00 (71% OFF) £24.00

£20.00 WITH CODE: TAKE20

Halterneck Cowl Front Bodycon Maxi Dress In Chocolate Brown

£25.00

Halterneck Contrast Seam Detail Maxi Dress In White Knit

£6.00 (80% OFF) £30.00

Bandeau Keyhole Mini Blouson Dress In Lemon Texture

£5.00 (81% OFF) £27.00

Bandeau Lace Trim Ruched Mini Dress In Lemon Mesh

£9.00 (59% OFF) £22.00

£33.60 WITH CODE: TAKE20

Halterneck Contrast Lace Trim Mini Dress In White Satin

£42.00

Bandeau Lace Hem Asymmetric Mini Dress In Lemon

£9.00 (70% OFF) £30.00

Bandeau Blouson Side Split Maxi Dress In Blue

£10.00 (68% OFF) £31.00

Strappy Mini Dress In Blue Contrast Sequin

£20.00 (39% OFF) £33.00

£20.80 WITH CODE: TAKE20

Halterneck Stud Cowl Detail Mini Dress In Black

£26.00

Strappy Sheer Panel Draped Front Ruched Maxi Dress In Pink

£11.00 (62% OFF) £29.00

Long Sleeve Scoop Back Maxi Dress In White Fine Knit

£13.00 (52% OFF) £27.00

£36.00 WITH CODE: TAKE20

Lace Cup Detail Side Split Corset Midi Dress In White Woven

£45.00

Short Sleeve Roll Neck Mini Dress In Pink Knit

£8.00 (70% OFF) £27.00

Trending Dresses

If it’s going viral, it’s definitely on our radar. Our new-in section has all the trending dresses you need to stay ahead of the game. Check out our bestsellers for the hottest styles flying off the (virtual) shelves rn! Missed out on a must-have? Don’t worry, girl — keep your eye on our back-in-stock section for a second chance to grab your goodies!

New-in Clothing

Along with the hottest new-in dresses, we’re serving up the latest co-ords that are taking street style by storm! Whether you're feeling a figure-snatching skirt or a badass pair of trousers, these sets are all about making you the centre of attention, girl.

And trust me, the fun doesn’t stop there! We’ve also got new-in jumpsuits, loungewear, and knitwear, so your trending dresses aren’t flying solo. Oh, and if you wanna make sure your look is totally flawless? You need the fiercest footwear and viral accessories to nail that devil-wears-Prada energy!