New In Dresses

1791 styles

Looking for the hottest new in dresses to slay your weekend wardrobe? We’ve got you, babe! EGO is all about keeping you ahead of the trends, whether they’re straight off the runway or blowing up your FYP. Our new-in dresses are serving ALL the looks you’re obsessed with right now.

From influencer-approved spicy mini dresses to cute AF midi vibes, we’ve got it all. Whether you're after a sleek staple or a fierce statement piece, our collection of trending dresses is ready to slay every event on your social calendar.

If staying on-trend is your vibe, EGO's new in dresses are your BFFs. Give your wardrobe the glow-up it deserves with the hottest trending dresses and don’t forget the heels to match! Time to turn heads this weekend, girl!

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1791 styles

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1791 styles

Bandeau Contrast Lace Cut Out Detail Maxi Dress In Yellow

£8.00 (73% OFF) £30.00

Short Sleeve Utility Pocket Detail Cargo Dress In Cream

£10.00 (74% OFF) £39.00

High Neck Keyhole Cowl Front Tie Back Mini Dress In Brown Knit

£2.00 (92% OFF) £26.00

Halterneck Cut Out Fringe Detail Maxi Dress In Burgundy Knit

£6.00 (81% OFF) £32.00

Strappy Lace Detail Maxi Dress With Choker In Pink Satin

£12.00 (60% OFF) £30.00

£19.20 WITH CODE: TAKE20

Off The Shoulder Long Sleeve Mini Dress In White Textured

£24.00

Scarf Detail Mini Dress In Blue Sequin

£9.00 (67% OFF) £27.00

Halterneck Plunge Draped Front Ruched Mini Dress In Lemon

£6.00 (71% OFF) £21.00

High Neck Drape Panel Mini Dress In Baby Pink

£8.00 (73% OFF) £30.00

Contrast Lace Trim Tie Back Mini Dress In White Polka Dot

£15.00 (53% OFF) £32.00

Halterneck Plunge Front Contrast Lace Panel Maxi Dress In Ivory Satin

£9.00 (70% OFF) £30.00

Strappy Ruched Detail Maxi Dress In Pink

£5.00 (83% OFF) £29.00

Strappy Lace Corset Asymmetric Drape Mini Dress In Baby Pink Satin

£19.00 (37% OFF) £30.00

Bandeau Trim Detail Maxi Dress In Brown Knit

£14.00 (52% OFF) £29.00

Bandeau Cut Out Trim Detail Draped Maxi Dress In Brown

£5.00 (83% OFF) £29.00

£26.40 WITH CODE: TAKE20

Square Neck Cut Out Ruched Twist Detail Mini Dress In Red

£33.00

Bandeau Embellished Floral Detail Mini Dress In Yellow

£5.00 (86% OFF) £37.00

Halterneck Cowl Front Maxi Dress In Pink Floral Knit

£5.00 (82% OFF) £28.00

Scoop Neck Cut Out Beaded Side Mini Dress In Brown Knit

£4.00 (88% OFF) £32.00

Bandeau Fringe Detail Mini Dress In Cream Knit

£6.00 (78% OFF) £27.00

£28.00 WITH CODE: TAKE20

High Neck Tiered Frill Detail Mini Dress In Chocolate Brown Polka Dot

£35.00

Scoop Neck Fringe Detail Asymmetric Hem Maxi Dress In Black Knit

£5.00 (83% OFF) £30.00

£20.00 WITH CODE: TAKE20

High Neck Shoulder Pad Cap Sleeve Draped Front Mini Dress In Blue

£25.00

Sleeveless Twist Bum Open Back Maxi Dress In Lemon Slinky

£13.00 (54% OFF) £28.00

High Neck Low Back Bodycon Mini Dress In Baby Pink

£6.00 (60% OFF) £15.00

One Shoulder Cut Out Side Draped Front Maxi Dress In Baby Pink

£11.00 (65% OFF) £31.00

Cowl Neck Ruched Maxi Dress In Lemon

£5.00 (81% OFF) £27.00

Short Sleeve High Neck Mesh Panel Cut Out Maxi Dress In White

£14.00 (48% OFF) £27.00

Short Sleeve Cinched Waist Collared Mini Dress In White Polka Dot Denim

£6.00 (82% OFF) £34.00

Bandeau Contrast Lace Cut Out Detail Maxi Dress In White

£18.00 (40% OFF) £30.00

£17.60 WITH CODE: TAKE20

Cowl Neck Mini Dress In Brown Sequin

£22.00

Halterneck Frill Detail Ruched Mini Dress In Pink

£7.00 (73% OFF) £26.00

Cowl Front Halterneck Trim Detail Maxi Dress In White

£9.00 (72% OFF) £32.00

Bead Halterneck Detail Maxi Dress In Chocolate Brown Knit

£5.00 (86% OFF) £35.00

£31.20 WITH CODE: TAKE20

Double Strap Plunge Front Lace Trim Detail Studded Mini Dress In Black

£39.00

Strappy Contrast Maxi Dress In Green Multi Stripe Knit

£8.00 (64% OFF) £22.00

Sleeveless Cut Out Draped Front Mini Dress In Lemon

£8.00 (67% OFF) £24.00

Bandeau Pleated Corset Mini Dress In Cream Satin

£14.00 (58% OFF) £33.00

£17.60 WITH CODE: TAKE20

Bandeau Tie Waist Ruffle Mini Dress In Black Polka Dot

£22.00

£20.80 WITH CODE: TAKE20

Sleeveless Tie Side Mini Dress In Brown Polka Dot Print

£26.00

Trending Dresses

If it’s going viral, it’s definitely on our radar. Our new-in section has all the trending dresses you need to stay ahead of the game. Check out our bestsellers for the hottest styles flying off the (virtual) shelves rn! Missed out on a must-have? Don’t worry, girl — keep your eye on our back-in-stock section for a second chance to grab your goodies!

New-in Clothing

Along with the hottest new-in dresses, we’re serving up the latest co-ords that are taking street style by storm! Whether you're feeling a figure-snatching skirt or a badass pair of trousers, these sets are all about making you the centre of attention, girl.

And trust me, the fun doesn’t stop there! We’ve also got new-in jumpsuits, loungewear, and knitwear, so your trending dresses aren’t flying solo. Oh, and if you wanna make sure your look is totally flawless? You need the fiercest footwear and viral accessories to nail that devil-wears-Prada energy!