New In Dresses

1802 styles

Looking for the hottest new in dresses to slay your weekend wardrobe? We’ve got you, babe! EGO is all about keeping you ahead of the trends, whether they’re straight off the runway or blowing up your FYP. Our new-in dresses are serving ALL the looks you’re obsessed with right now.

From influencer-approved spicy mini dresses to cute AF midi vibes, we’ve got it all. Whether you're after a sleek staple or a fierce statement piece, our collection of trending dresses is ready to slay every event on your social calendar.

If staying on-trend is your vibe, EGO's new in dresses are your BFFs. Give your wardrobe the glow-up it deserves with the hottest trending dresses and don’t forget the heels to match! Time to turn heads this weekend, girl!

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1802 styles

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1802 styles

£16.00 WITH CODE: TAKE20

High Neck Mini Dress In Cream Glitter Crochet Knit

£20.00

£34.40 WITH CODE: TAKE20

Long Sleeve Beaded Hem Mini Dress In Black Sheer Knit

£43.00

Strappy Floral Mini Dress In White

£10.00 (74% OFF) £39.00

£20.00 WITH CODE: TAKE20

High Neck Sleeveless Wrap Tie Front Maxi Dress In Grey Marl

£25.00

Sleeveless Trim Drape Detail Maxi Dress In Ivory

£16.00 (47% OFF) £30.00

Halterneck Cut Out Front Ruched Mini Dress In Pink

£4.00 (84% OFF) £25.00

£23.20 WITH CODE: TAKE20

Plunge Front Cape Back Mini Dress In Cream

£29.00

£27.20 WITH CODE: TAKE20

Plunge Halterneck Ruched Sequin Detail Mini Dress In Pink

£34.00

£24.00 WITH CODE: TAKE20

Halterneck Corset Detail Hanky Hem Midaxi Dress In White

£30.00

Halterneck Ruched Mini Shift Dress In Lemon Linen Look

£3.00 (90% OFF) £29.00

Off The Shoulder Twisted Strap Ruched Back Maxi Dress In Orange

£8.00 (68% OFF) £25.00

Strappy Cowl Front Mini Dress In Orange Ombre Sequin

£22.00 (44% OFF) £39.00

One Shoulder Tie Front Tassel Hem Mini Dress In Brown

£7.00 (83% OFF) £42.00

£32.80 WITH CODE: TAKE20

Racer Neck Draped Ruched Detail Maxi Dress In Brown

£41.00

Strappy Ruched Detail Maxi Dress In White

£5.00 (83% OFF) £29.00

£19.20 WITH CODE: TAKE20

Short Sleeve Drape Back Blouson Mini Dress In White

£24.00

High Neck Frill Hem Sleeveless Dress In Pink Satin

£7.00 (76% OFF) £29.00

Cowl Neck Lace Trim Detail Low Back Mini Dress In White Satin

£3.00 (89% OFF) £28.00

Cowl Halterneck Lace Trim Mini Dress In White Polka Dot

£7.00 (77% OFF) £30.00

Plunge Halterneck Draped Front Mini Dress In Baby Blue

£10.00 (64% OFF) £28.00

Bandeau Frill Hem Mini Dress In Blue Lace

£10.00 (64% OFF) £28.00

£17.60 WITH CODE: TAKE20

Strappy Sculpt Bust Detail Maxi Dress In Black

£22.00

Cowl Front Open Back Split Leg Maxi Dress In White

£6.00 (76% OFF) £25.00

Plunge Front Drape Detail Ruched Mini Dress In Lemon Yellow

£7.00 (65% OFF) £20.00

Sleeveless Cut Out Side Detail Open Back Maxi Dress In Baby Pink

£6.00 (70% OFF) £20.00

£32.00 WITH CODE: TAKE20

Square Neck Corset Ruched Drape Detail Mini Dress In Black Satin

£40.00

Plunge Front Scarf Knot Detail Mini Dress In Baby Pink

£5.00 (79% OFF) £24.00

Halterneck Plunge Front Drape Side Split Maxi Dress In Lemon

£6.00 (76% OFF) £25.00

Choker Scarf Detail Shirred Waist Puffball Mini Dress In Cream Check Print

£6.00 (79% OFF) £28.00

Halterneck Trim Detail Cut Out Maxi Dress In Brown

£10.00 (67% OFF) £30.00

Strappy Key Hole Cut Out Floaty Mini Dress In Ivory Satin

£10.00 (70% OFF) £33.00

High Neck Open Back Mini Blouson Dress In Orange

£7.00 (65% OFF) £20.00

One Shoulder Cut Out Mini Dress In White Polka Dot Mesh

£5.00 (82% OFF) £28.00

Halterneck Two Tone Lace Trim Mini Dress In Baby Pink

£14.00 (53% OFF) £30.00

Scoop Neck Double Layer Bubble Maxi Dress In White Jersey

£7.00 (81% OFF) £37.00

Bandeau Cut Out Sequin Trim Mini Dress In White Texture

£14.00 (48% OFF) £27.00

£28.80 WITH CODE: TAKE20

Strappy Tassel Hem Sequin Detail Mini Dress In Orange

£36.00

£19.20 WITH CODE: TAKE20

High Neck Scoop Back Mini Dress In White Lace

£24.00

Strappy Trim Detail Mini Dress In Rust Linen Look

£4.00 (83% OFF) £24.00

£29.60 WITH CODE: TAKE20

Cowl Neck Contrast Sequin Waistband Hanky Hem Mini Dress In Cream

£37.00

Trending Dresses

If it’s going viral, it’s definitely on our radar. Our new-in section has all the trending dresses you need to stay ahead of the game. Check out our bestsellers for the hottest styles flying off the (virtual) shelves rn! Missed out on a must-have? Don’t worry, girl — keep your eye on our back-in-stock section for a second chance to grab your goodies!

New-in Clothing

Along with the hottest new-in dresses, we’re serving up the latest co-ords that are taking street style by storm! Whether you're feeling a figure-snatching skirt or a badass pair of trousers, these sets are all about making you the centre of attention, girl.

And trust me, the fun doesn’t stop there! We’ve also got new-in jumpsuits, loungewear, and knitwear, so your trending dresses aren’t flying solo. Oh, and if you wanna make sure your look is totally flawless? You need the fiercest footwear and viral accessories to nail that devil-wears-Prada energy!