New In Dresses

1802 styles

Looking for the hottest new in dresses to slay your weekend wardrobe? We’ve got you, babe! EGO is all about keeping you ahead of the trends, whether they’re straight off the runway or blowing up your FYP. Our new-in dresses are serving ALL the looks you’re obsessed with right now.

From influencer-approved spicy mini dresses to cute AF midi vibes, we’ve got it all. Whether you're after a sleek staple or a fierce statement piece, our collection of trending dresses is ready to slay every event on your social calendar.

If staying on-trend is your vibe, EGO's new in dresses are your BFFs. Give your wardrobe the glow-up it deserves with the hottest trending dresses and don’t forget the heels to match! Time to turn heads this weekend, girl!

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1802 styles

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1802 styles

Halterneck Keyhole Cut Out Layered Frill Hem Mini Dress In Pink

£7.00 (78% OFF) £32.00

Diamante Corset Bodysuit Detail Maxi Dress In Chocolate Brown

£26.00 (46% OFF) £48.00

Strappy Trim Detail Cut Out Front Ruched Maxi Dress In Orange

£9.00 (71% OFF) £31.00

Scoop Neck Ruched Trim Detail Mini Dress In Brown Knit

£6.00 (76% OFF) £25.00

£24.00 WITH CODE: TAKE20

Bardot Fold Over Flared Sleeve Mini Dress In Chocolate Brown

£30.00

Halter Neck Cutout Beaded Detail Mini Dress In Brown Zebra Print

£2.00 (92% OFF) £26.00

Plunge Halterneck Frilled Hem Mini Dress In Pink Polka Dot

£5.00 (76% OFF) £21.00

Off The Shoulder Tie Detail Blouson Mini Dress In Lemon

£5.00 (81% OFF) £27.00

Short Sleeve Cinched Waist Asymmetric Lace Hem T-Shirt Dress In White

£12.00 (54% OFF) £26.00

Halterneck Cowl Tie Drape Front Mini Dress In Turquoise

£9.00 (59% OFF) £22.00

Short Floaty Sleeve High Neck Frilled Hem Mini Dress In Lemon

£8.00 (74% OFF) £31.00

Long Sleeve Plunge Neck Draped Front Mini Blazer Dress In White

£12.00 (72% OFF) £43.00

Short Sleeve Drape Shoulder Cut Out Mini Dress In Baby Blue Slinky

£12.00 (54% OFF) £26.00

Halterneck Cut Out Ring Detail Mini Dress In Burgundy Texture

£6.00 (79% OFF) £28.00

One Shoulder Drape Ruched Cut Out Detail Mini Dress In Chocolate Brown Slinky

£9.00 (63% OFF) £24.00

Long Sleeve Ruched Detail Blouson Mini Dress In Pink

£5.00 (74% OFF) £19.00

Halter Neck Plunge Lace Frill Hem Mini Dress In Pink

£6.00 (76% OFF) £25.00

One Shoulder Double Strap Lace Trim Asymmetric Mini Dress In Black Satin

£6.00 (79% OFF) £28.00

Cowl Square Neck Detail Maxi Dress In White

£6.00 (75% OFF) £24.00

Halterneck Plunge Front Drape Side Split Maxi Dress In Lemon

£6.00 (76% OFF) £25.00

Plunge Front Cut Out Drape Detail Maxi Dress In Baby Pink

£6.00 (76% OFF) £25.00

High Neck Open Back Mini Dress In Pink Flower Sequin

£14.00 (66% OFF) £41.00

Sleeveless Contrast Lace Twist Panel Mini Dress In White

£8.00 (56% OFF) £18.00

Ruched Bust Strappy Mini Dress In Lemon Stripe

£6.00 (67% OFF) £18.00

Cowl Neck Frill Detail Side Split Midi Dress In Black Abstract Print

£2.00 (94% OFF) £35.00

£21.60 WITH CODE: TAKE20

Halterneck Contrast Metallic Binding Hanky Hem Mini Dress In Multi Animal Print

£27.00

Drape Front Detail Mini Dress In Stone Faux Suede

£11.00 (59% OFF) £27.00

Square Neck Asymmetric Hem Midi Dress In Brown Zebra Print

£11.00 (73% OFF) £41.00

Long Flared Sleeve Extreme Cowl Neck Mini Dress In Orange Leopard Print

£6.00 (70% OFF) £20.00

Cowl Neck Tie Back Detail Mini Dress In Chocolate Brown Velvet Sequin

£4.00 (86% OFF) £29.00

Strappy Scoop Neck Contrast Ruched Hem Mini Dress In Brown Sequin

£13.00 (54% OFF) £28.00

One Shoulder Tie Drape Detail Mini Dress In Blue Textured

£3.00 (84% OFF) £19.00

Plunge Halterneck Trim Detail Side Split Maxi Dress In Teal

£13.00 (50% OFF) £26.00

Bandeau Cut Out Mesh Blouson Mini Dress In Lemon

£7.00 (71% OFF) £24.00

Strappy Tiered Frill Lace Up Back Corseted Mini Dress In White Satin

£12.00 (68% OFF) £37.00

£26.40 WITH CODE: TAKE20

Short Sleeve Lace Trim A-Line Cut Out Mini Dress In Black

£33.00

Tie Front Detail Mini Dress In White Shirred

£3.00 (88% OFF) £25.00

Halterneck Asymmetric Hem Dress In Lemon Yellow

£8.00 (62% OFF) £21.00

Halterneck Contrast Lace Detail Dipped Waist Maxi Dress In White

£13.00 (57% OFF) £30.00

£22.40 WITH CODE: TAKE20

Bandeau Lace Trim Cut Out Split Leg Detail Maxi Dress In Chocolate Brown Velvet

£28.00

Trending Dresses

If it’s going viral, it’s definitely on our radar. Our new-in section has all the trending dresses you need to stay ahead of the game. Check out our bestsellers for the hottest styles flying off the (virtual) shelves rn! Missed out on a must-have? Don’t worry, girl — keep your eye on our back-in-stock section for a second chance to grab your goodies!

New-in Clothing

Along with the hottest new-in dresses, we’re serving up the latest co-ords that are taking street style by storm! Whether you're feeling a figure-snatching skirt or a badass pair of trousers, these sets are all about making you the centre of attention, girl.

And trust me, the fun doesn’t stop there! We’ve also got new-in jumpsuits, loungewear, and knitwear, so your trending dresses aren’t flying solo. Oh, and if you wanna make sure your look is totally flawless? You need the fiercest footwear and viral accessories to nail that devil-wears-Prada energy!