New In Dresses

1799 styles

Looking for the hottest new in dresses to slay your weekend wardrobe? We’ve got you, babe! EGO is all about keeping you ahead of the trends, whether they’re straight off the runway or blowing up your FYP. Our new-in dresses are serving ALL the looks you’re obsessed with right now.

From influencer-approved spicy mini dresses to cute AF midi vibes, we’ve got it all. Whether you're after a sleek staple or a fierce statement piece, our collection of trending dresses is ready to slay every event on your social calendar.

If staying on-trend is your vibe, EGO's new in dresses are your BFFs. Give your wardrobe the glow-up it deserves with the hottest trending dresses and don’t forget the heels to match! Time to turn heads this weekend, girl!

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1799 styles

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1799 styles

Halterneck Contrast Lace Detail Dipped Waist Maxi Dress In White

£13.00 (57% OFF) £30.00

£22.40 WITH CODE: TAKE20

Bandeau Lace Trim Cut Out Split Leg Detail Maxi Dress In Chocolate Brown Velvet

£28.00

Long Sleeve Square Neck Tie Drape Detail Mini Dress In Lemon Lace

£9.00 (57% OFF) £21.00

Bardot Contrast Tie Drape Detail Maxi Dress In Burgundy Lace

£8.00 (73% OFF) £30.00

One Shoulder Cut Out Side Draped Front Maxi Dress In Baby Pink

£11.00 (65% OFF) £31.00

Long Sleeve Plunge Drape Front Mini Dress In Lemon

£11.00 (61% OFF) £28.00

Halterneck Trim Detail Open Back Cut Out Maxi Dress In Brown Chiffon

£8.00 (70% OFF) £27.00

Plunge Neck Diamante Ring Detail Mini Dress In Orange

£17.00 (50% OFF) £34.00

£24.00 WITH CODE: TAKE20

Lace Choker Trim Detail Cowl Front Mini Dress In Black Satin

£30.00

Off The Shoulder Ruffle Panel Detail Mini Dress In Black

£6.00 (79% OFF) £29.00

High Neck Pleated Hem Mini Dress In Blue Stripe

£8.00 (68% OFF) £25.00

Halterneck Cut Out Lace Trim Ruched Mini Dress In Cream

£5.00 (76% OFF) £21.00

One Shoulder Cut Out Trim Detail Ruched Mini Dress In White

£9.00 (68% OFF) £28.00

Strappy Plunge Disc Sequin Sheer Panel Maxi Dress In Pink

£6.00 (83% OFF) £35.00

Strappy Mini Dress With Scarf In Contrast Brown Polka Dot

£6.00 (78% OFF) £27.00

Sleeveless Plunge Halterneck Tailored Mini Dress In Chocolate Brown

£12.00 (60% OFF) £30.00

Long Sleeve Cut Out Strap Detail Maxi Dress In Burgundy Slinky

£9.00 (68% OFF) £28.00

Halterneck Plunge Front Cut Out Side Detail Maxi Dress In White Leopard Print

£4.00 (86% OFF) £28.00

Scoop Neck Racer Back Puffball Mini Dress In White

£8.00 (68% OFF) £25.00

£16.00 WITH CODE: TAKE20

Long Flared Sleeve Drape Detail Mini Bodycon Dress In Lemon Slinky

£20.00

Ruched Shoulder Pad Draped Front Mini Dress In Multi Snake Print

£7.00 (77% OFF) £30.00

One Shoulder Contrast Mesh Mini Dress In Black

£11.00 (59% OFF) £27.00

£31.20 WITH CODE: TAKE20

Asymmetric Strap Ruched Mini Bodycon Dress In Burgundy Faux Leather

£39.00

Plunge Gold Trim Detail Mini Dress In Leopard Print Sequin

£13.00 (54% OFF) £28.00

Asymmetric Neck Trim Ruched Drop Waist Maxi Dress In White

£9.00 (68% OFF) £28.00

£21.60 WITH CODE: TAKE20

Strappy Cupped Detail Maxi Dress In Brown Lace

£27.00

Cross Strap Halterneck Beaded Trim Cut Out Maxi Dress In Chocolate Devore

£5.00 (90% OFF) £48.00

Long Sleeve Plunge Neck Ruched Mini Dress In Brown Devore

£6.00 (78% OFF) £27.00

£21.60 WITH CODE: TAKE20

Strappy Cupped Detail Contrast Lace Draped Panel Mini Dress In Yellow

£27.00

High Neck Drape Front Detail Ruched Backless Mini Dress In Red

£7.00 (71% OFF) £24.00

Bandeau Ruffle Hem Mini Dress In White Floral Print

£9.00 (67% OFF) £27.00

Plunge Halterneck Shirred Detail Maxi Dress In Cream Satin

£8.00 (84% OFF) £49.00

Halterneck Midi Dress In White Sequin

£19.00 (37% OFF) £30.00

Asymmetric Shoulder Strap Drape Detail Mini Dress In Burgundy

£9.00 (63% OFF) £24.00

High Neck Keyhole Cut Out Mini Dress In White

£7.00 (65% OFF) £20.00

Halterneck Plunge Knot Detail Maxi Dress In Chocolate Brown

£10.00 (62% OFF) £26.00

Exaggerated Sleeve Cowl Neck Open Tie Back Detail Mini Dress In Lemon

£11.00 (69% OFF) £36.00

Square Neck Mini Dress In Brown Swirl Print Knit

£10.00 (62% OFF) £26.00

Hight Neck Low Back Lace Trim Detail Mini Dress In Brown Satin

£8.00 (67% OFF) £24.00

Halterneck Tiered Frill Mini Dress In Multi Floral Print

£9.00 (74% OFF) £35.00

Trending Dresses

If it’s going viral, it’s definitely on our radar. Our new-in section has all the trending dresses you need to stay ahead of the game. Check out our bestsellers for the hottest styles flying off the (virtual) shelves rn! Missed out on a must-have? Don’t worry, girl — keep your eye on our back-in-stock section for a second chance to grab your goodies!

New-in Clothing

Along with the hottest new-in dresses, we’re serving up the latest co-ords that are taking street style by storm! Whether you're feeling a figure-snatching skirt or a badass pair of trousers, these sets are all about making you the centre of attention, girl.

And trust me, the fun doesn’t stop there! We’ve also got new-in jumpsuits, loungewear, and knitwear, so your trending dresses aren’t flying solo. Oh, and if you wanna make sure your look is totally flawless? You need the fiercest footwear and viral accessories to nail that devil-wears-Prada energy!