New In Dresses

1800 styles

Looking for the hottest new in dresses to slay your weekend wardrobe? We’ve got you, babe! EGO is all about keeping you ahead of the trends, whether they’re straight off the runway or blowing up your FYP. Our new-in dresses are serving ALL the looks you’re obsessed with right now.

From influencer-approved spicy mini dresses to cute AF midi vibes, we’ve got it all. Whether you're after a sleek staple or a fierce statement piece, our collection of trending dresses is ready to slay every event on your social calendar.

If staying on-trend is your vibe, EGO's new in dresses are your BFFs. Give your wardrobe the glow-up it deserves with the hottest trending dresses and don’t forget the heels to match! Time to turn heads this weekend, girl!

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1800 styles

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1800 styles

£20.80 WITH CODE: TAKE20

Halterneck Mesh Waist Detail Ruched Mini Dress In Brown Slinky

£26.00

£20.80 WITH CODE: TAKE20

High Neck Mini Dress In Multi Stripe Knit

£26.00

£28.80 WITH CODE: TAKE20

Halterneck Plunge Front Corset Detail Capri Jumpsuit In Red

£36.00

£31.20 WITH CODE: TAKE20

Slash Neck Off The Shoulder Mini Dress In Brown Sequin

£39.00

Short Sleeve Ruched Mini Dress In Orange

£7.00 (71% OFF) £24.00

£24.00 WITH CODE: TAKE20

Cap Sleeve Tie Front Detail Mini Dress In White Polka Dot

£30.00

Ruffle Sleeve Ruched Front Mini Dress In Cream Knit

£10.00 (71% OFF) £34.00

Strappy One Shoulder Contrast Lace Cowl Waist Detail Maxi Dress In Chocolate Brown

£8.00 (71% OFF) £28.00

Halterneck Plunge Front Mini Dress In Blue

£4.00 (75% OFF) £16.00

£31.20 WITH CODE: TAKE20

Cowl Neck Cross Back Frill Drape Detail Mini Dress In Multi Leopard Print

£39.00

£29.60 WITH CODE: TAKE20

Long Sleeve Collared Cinch Waist Mini Dress In Chocolate Brown Denim

£37.00

£24.00 WITH CODE: TAKE20

Long Flared Sleeve Drape Detail Mini Bodycon Dress In Pink Slinky

£30.00

£27.20 WITH CODE: TAKE20

Scoop Neck Corset Detail Maxi Dress In Chocolate Brown

£34.00

Long Sleeve Corset Detail Mini Dress In Black

£10.00 (58% OFF) £24.00

Plunge Neck Mini Dress In Pink Bandage

£28.00 (44% OFF) £50.00

Strappy Sculpting Bust Detail Mini Dress In Black

£8.00 (38% OFF) £13.00

Bandeau Underwired Ruched Detail Mini Dress In Black

£10.00 (58% OFF) £24.00

£24.00 WITH CODE: TAKE20

Long Flared Sleeve Drape Detail Mini Bodycon Dress In Blue Slinky

£30.00

Plunge Halterneck Cowl Front Mini Dress In Purple Sequin

£14.00 (44% OFF) £25.00

Long Sleeve Zip Detail Mini Dress In Washed Blue Denim

£14.00 (69% OFF) £45.00

£31.20 WITH CODE: TAKE20

Long Sleeve Satin Drape Skirt Detail Mini Dress In Black Lace

£39.00

Off The Shoulder Tie Front Mini Dress In Baby Pink

£8.00 (71% OFF) £28.00

Asymmetric Long Sleeve Ruched Detail Maxi Dress In Black

£9.00 (68% OFF) £28.00

Long Sleeve V Neck Mini Dress In Lemon Lace

£8.00 (69% OFF) £26.00

Bardot Slinky Ruched Detail Maxi Dress In Black

£10.00 (60% OFF) £25.00

Long Sleeve Square Neck Button Down Split Front Playsuit In Black

£9.00 (70% OFF) £30.00

£25.60 WITH CODE: TAKE20

Halterneck Cowl Front Draped Detail Mini Dress In White

£32.00

£24.00 WITH CODE: TAKE20

Halterneck Extreme Plunge Front Open Back Mini Dress In Pink Ombre

£30.00

£21.60 WITH CODE: TAKE20

Short Sleeve Plunge Neck Tie Back Ruched Mini Dress In White

£27.00

£16.80 WITH CODE: TAKE20

High Neck Keyhole Cut Out Drape Detail Mini Dress In Black

£21.00

Halterneck Corset Drape Detail Mini Skater Dress In Black Texture

£12.00 (59% OFF) £29.00

£27.20 WITH CODE: TAKE20

Halterneck Ruffle Skirt Detail Mini Dress In Plum

£34.00

Long Sleeve Belted Button Down Mini Playsuit In Indigo Blue Denim

£8.00 (73% OFF) £30.00

Halterneck Frill Hem Mini Dress In Baby Pink Sequin

£15.00 (63% OFF) £40.00

Long Flared Sleeve Trim Detail Draped Front Mini Dress In Blue Stripe

£10.00 (58% OFF) £24.00

Long Sleeve High Neck Ruched Mini Dress In White Lace

£11.00 (59% OFF) £27.00

High Neck Drape Panel Mini Dress In Cream

£11.00 (59% OFF) £27.00

Square Neck Drape Front Detail Mini Dress In Baby Pink

£14.00 (50% OFF) £28.00

Off The Shoulder Corset Detail Puff Ball Mini Dress

£8.00 (81% OFF) £43.00

One Shoulder Drape Front Mini Dress In Sage Green Slinky

£10.00 (62% OFF) £26.00

Trending Dresses

If it’s going viral, it’s definitely on our radar. Our new-in section has all the trending dresses you need to stay ahead of the game. Check out our bestsellers for the hottest styles flying off the (virtual) shelves rn! Missed out on a must-have? Don’t worry, girl — keep your eye on our back-in-stock section for a second chance to grab your goodies!

New-in Clothing

Along with the hottest new-in dresses, we’re serving up the latest co-ords that are taking street style by storm! Whether you're feeling a figure-snatching skirt or a badass pair of trousers, these sets are all about making you the centre of attention, girl.

And trust me, the fun doesn’t stop there! We’ve also got new-in jumpsuits, loungewear, and knitwear, so your trending dresses aren’t flying solo. Oh, and if you wanna make sure your look is totally flawless? You need the fiercest footwear and viral accessories to nail that devil-wears-Prada energy!