New In Dresses

1798 styles

Looking for the hottest new in dresses to slay your weekend wardrobe? We’ve got you, babe! EGO is all about keeping you ahead of the trends, whether they’re straight off the runway or blowing up your FYP. Our new-in dresses are serving ALL the looks you’re obsessed with right now.

From influencer-approved spicy mini dresses to cute AF midi vibes, we’ve got it all. Whether you're after a sleek staple or a fierce statement piece, our collection of trending dresses is ready to slay every event on your social calendar.

If staying on-trend is your vibe, EGO's new in dresses are your BFFs. Give your wardrobe the glow-up it deserves with the hottest trending dresses and don’t forget the heels to match! Time to turn heads this weekend, girl!

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1798 styles

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1798 styles

Square Neck Corset Insert Tailored Mini Dress In White

£5.00 (83% OFF) £30.00

£24.00 WITH CODE: TAKE20

Metal Neck Trim Plunge Maxi Dress In Chocolate Brown Slinky

£30.00

Bardot Contrast Lace Mini Dress In White

£4.00 (84% OFF) £25.00

£27.20 WITH CODE: TAKE20

Extreme Cowl Neck Cut Out Detail Ruched Mini Dress In Blue

£34.00

Plunge Neck Contrast Mesh Detail Maxi Dress In Taupe Sequin

£33.00 (54% OFF) £72.00

Cowl High Neck Lace Trim Asymmetric Hem Detail Mini Dress In Pink Satin

£13.00 (64% OFF) £36.00

High Neck Contrast Lace Long Sleeve Split Front Corset Maxi Dress In Black

£7.00 (79% OFF) £33.00

Off The Shoulder Drape Asymmetric Mini Dress In Yellow Slinky

£12.00 (64% OFF) £33.00

Halterneck Scoop Back Trim Detail Mini Dress In Chocolate Brown

£4.00 (84% OFF) £25.00

Scoop Neck Bodysuit Insert Maxi Dress In Burgundy Mesh

£10.00 (66% OFF) £29.00

Cowl Neck Sequin Belt Detail Open Back Maxi Dress In Burgundy

£9.00 (70% OFF) £30.00

Contrast Lace Trim Strappy Mini Dress In Brown Leopard Print

£10.00 (50% OFF) £20.00

One Shoulder Lace Up Corset Detail Mini Dress In Brown Lace

£5.00 (83% OFF) £29.00

Strappy Cupped Contrast Lace Draped Panel Detail Maxi Dress In Pink

£9.00 (65% OFF) £26.00

Long Sleeve Button Down Collared Mini Shirt Dress In Lemon

£6.00 (73% OFF) £22.00

Long Sleeve Cut Out Front Drape Detail Mini Dress In Baby Pink

£5.00 (76% OFF) £21.00

£34.40 WITH CODE: TAKE20

Flared Detachable Sleeves Underwire Corset Detail Mini Dress In White Lace

£43.00

High Neck Open Side Mini Dress In Baby Pink

£4.00 (78% OFF) £18.00

Asymmetric One Shoulder Cut Out Trim Detail Mini Dress In Brown

£4.00 (80% OFF) £20.00

Short Sleeve High Neck Mesh Insert Maxi Dress In Chocolate Brown Slinky

£5.00 (75% OFF) £20.00

Cowl Neck Side Split Fitted Maxi Dress In Red

£6.00 (68% OFF) £19.00

Strappy Cut Out Trim Detail Ruched Mini Dress In Brown

£7.00 (72% OFF) £25.00

£14.40 WITH CODE: TAKE20

Bardot Foldover Mini Dress In Chocolate Brown Brushed Rib

£18.00

£21.60 WITH CODE: TAKE20

Cowl Neck Drop Waist Sequin Panel Mini Dress In Chocolate Brown

£27.00

One Shoulder Trim Detail Frilled Hem Mini Dress In White

£7.00 (73% OFF) £26.00

Cowl Neck Maxi Dress In Nude Sequin Chiffon

£3.00 (81% OFF) £16.00

Sleeveless Plunge Halterneck Tailored Mini Dress In Chocolate Brown

£12.00 (60% OFF) £30.00

£24.00 WITH CODE: TAKE20

Asymmetric One Shoulder Cut Out Maxi Dress In Baby Pink Slinky

£30.00

£27.20 WITH CODE: TAKE20

Cowl Neck Lace Panel Side Split Maxi Dress In Baby Blue

£34.00

Long Sleeve High Neck Layered Detail Cut Out Mini Dress In Pink Abstract Print

£13.00 (68% OFF) £41.00

£32.80 WITH CODE: TAKE20

Keyhole Cut Out Ruched Detail Flippy Hem Mini Dress In Black Devore

£41.00

£21.60 WITH CODE: TAKE20

High Neck Underwire Lace Corset Split Hem Skirt Detail Mini Dress In Black

£27.00

Off The Shoulder Tie Drape Detail Corset Mini Dress In White

£11.00 (76% OFF) £45.00

£21.60 WITH CODE: TAKE20

Bandeau Lace Trim Choker Detail Cut Out Maxi Dress In Black

£27.00

£15.20 WITH CODE: TAKE20

Plunge Cupped Boning Detail Lace Trim Mini Dress In White

£19.00

Sleeveless Trim Detail Cut Out Maxi Dress In Cream

£7.00 (74% OFF) £27.00

Bandeau Mini Dress In Cream Linen Look

£6.00 (68% OFF) £19.00

£31.20 WITH CODE: TAKE20

Bandeau Scarf Detail Ruched Maxi Dress In Yellow Floral Print Mesh

£39.00

Halterneck Tiered Frill Hem Mini Dress In White Lace

£4.00 (81% OFF) £21.00

£19.20 WITH CODE: TAKE20

Off The Shoulder Asymmetric Neckline Tie Front Drape Mini Dress In White

£24.00

Trending Dresses

If it’s going viral, it’s definitely on our radar. Our new-in section has all the trending dresses you need to stay ahead of the game. Check out our bestsellers for the hottest styles flying off the (virtual) shelves rn! Missed out on a must-have? Don’t worry, girl — keep your eye on our back-in-stock section for a second chance to grab your goodies!

New-in Clothing

Along with the hottest new-in dresses, we’re serving up the latest co-ords that are taking street style by storm! Whether you're feeling a figure-snatching skirt or a badass pair of trousers, these sets are all about making you the centre of attention, girl.

And trust me, the fun doesn’t stop there! We’ve also got new-in jumpsuits, loungewear, and knitwear, so your trending dresses aren’t flying solo. Oh, and if you wanna make sure your look is totally flawless? You need the fiercest footwear and viral accessories to nail that devil-wears-Prada energy!