New In Dresses

1798 styles

Looking for the hottest new in dresses to slay your weekend wardrobe? We’ve got you, babe! EGO is all about keeping you ahead of the trends, whether they’re straight off the runway or blowing up your FYP. Our new-in dresses are serving ALL the looks you’re obsessed with right now.

From influencer-approved spicy mini dresses to cute AF midi vibes, we’ve got it all. Whether you're after a sleek staple or a fierce statement piece, our collection of trending dresses is ready to slay every event on your social calendar.

If staying on-trend is your vibe, EGO's new in dresses are your BFFs. Give your wardrobe the glow-up it deserves with the hottest trending dresses and don’t forget the heels to match! Time to turn heads this weekend, girl!

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1798 styles

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1798 styles

Cowl Neck Asymmetric Drape Frill Detail Mini Dress In Printed Brown Mesh

£10.00 (58% OFF) £24.00

£17.60 WITH CODE: TAKE20

One Shoulder Blouson Mini Dress In White

£22.00

High Neck Hotfix Diamante Playsuit In Black

£5.00 (72% OFF) £18.00

Short Sleeve Tie Front Detail Cut Out Ruched Mini Dress In Blue

£2.00 (94% OFF) £31.00

Plunge Cowl Neck Cross Back Detail Frill Hem Mini Dress In White

£10.00 (67% OFF) £30.00

£21.60 WITH CODE: TAKE20

High Neck Cross Front Cut Out Maxi Dress In Baby Blue

£27.00

£27.20 WITH CODE: TAKE20

One Shoulder Cowl Front Maxi Dress In White Lace

£34.00

£22.40 WITH CODE: TAKE20

Scoop Neck Diamante Min Min Logo Mini Dress In Pink

£28.00

Bandeau Cut Out Drape Detail Colour Block Maxi Dress In Blue Slinky

£13.00 (54% OFF) £28.00

Bardot Ruched Boning Detail Mini Dress In Burgundy

£7.00 (77% OFF) £31.00

Bandeau Cut Out Ruched Gold Trim Mini Dress In Burgundy

£8.00 (73% OFF) £30.00

High Neck Frill Hem Mini Dress In Chocolate Brown Polka Dot

£15.00 (50% OFF) £30.00

£12.80 WITH CODE: TAKE20

Halterneck Lace Up Mini Dress In Burgundy Pu

£16.00

£12.80 WITH CODE: TAKE20

Bardot Button Front Blazer Dress In Black

£16.00

Plunge Open Back Flower Trim Detail Maxi Dress In Multi Floral Print

£8.00 (69% OFF) £26.00

£21.60 WITH CODE: TAKE20

Off The Shoulder Draped Asymmetric Mini Dress In Chocolate Brown Lace

£27.00

Cowl Neck Scoop Cross Back Detail Maxi Dress In Champagne Acetate

£7.00 (72% OFF) £25.00

£25.60 WITH CODE: TAKE20

Off The Shoulder Cowl Back Draped Detail Mini Dress In Cream

£32.00

Asymmetric Beaded Strap Cut Out Side Split Maxi Dress In Animal Print

£4.00 (83% OFF) £24.00

Backless Ruched Maxi Dress In Grey

£19.00 (62% OFF) £50.00

High Neck Plunge Cut Out Front Detail Ruched Maxi Dress In Brown

£8.00 (70% OFF) £27.00

£10.40 WITH CODE: TAKE20

Slash Neck Short Sleeve Mini Dress In Plum

£13.00

£29.60 WITH CODE: TAKE20

Long Sleeve Button Cut Out Detail Mini Dress In Pink Lace

£37.00

£27.20 WITH CODE: TAKE20

Long Sleeve Keyhole Cut Out Corset Detail Mini Dress In Red Lace

£34.00

£16.80 WITH CODE: TAKE20

Long Sleeve Off The Shoulder Slouchy Ruched Mini Dress In Brown

£21.00

£24.00 WITH CODE: TAKE20

Long Flared Sleeve Drape Detail Mini Bodycon Dress In Red Slinky

£30.00

Button Down Collar Detail Jumper Dress In Cream

£11.00 (48% OFF) £21.00

Halterneck Trim Detail Mini Dress In Blue Crochet Knit

£4.00 (84% OFF) £25.00

High Neck One Shoulder Cut Out Front Mini Dress In Black

£13.00 (38% OFF) £21.00

Long Sleeve Plunge Keyhole Detail Maxi Dress In Cream Crochet Knit

£12.00 (60% OFF) £30.00

Long Sleeve Bardot A Line Mini Dress In White Lace

£18.00 (45% OFF) £33.00

Flared Sleeve Layered Frilled Hem Mini Dress In Chocolate Brown

£7.00 (65% OFF) £20.00

Halterneck Mini Dress In Orange Bandage

£25.00 (42% OFF) £43.00

Bandeau Tailored Maxi Dress In Burgundy Lace

£9.00 (74% OFF) £35.00

Contrast Bardot Bow Trim Detail Pleated Hem Mini Dress In Black

£15.00 (63% OFF) £40.00

£16.00 WITH CODE: TAKE20

V Neck Fitted Mini Dress In Blue Slinky

£20.00

Long Sleeve Bardot A Line Mini Dress In Black Lace

£6.00 (68% OFF) £19.00

Long Sleeve Contrast Lace Twist Bust Detail Maxi Dress In Burgundy

£6.00 (79% OFF) £28.00

Long Sleeve Cut Out Front Layered Frill Hem Detail Mini Dress In Black Lace

£10.00 (62% OFF) £26.00

Strappy Cupped Detail A-Line Mini Dress In Black Floral Texture

£15.00 (63% OFF) £41.00

Trending Dresses

If it’s going viral, it’s definitely on our radar. Our new-in section has all the trending dresses you need to stay ahead of the game. Check out our bestsellers for the hottest styles flying off the (virtual) shelves rn! Missed out on a must-have? Don’t worry, girl — keep your eye on our back-in-stock section for a second chance to grab your goodies!

New-in Clothing

Along with the hottest new-in dresses, we’re serving up the latest co-ords that are taking street style by storm! Whether you're feeling a figure-snatching skirt or a badass pair of trousers, these sets are all about making you the centre of attention, girl.

And trust me, the fun doesn’t stop there! We’ve also got new-in jumpsuits, loungewear, and knitwear, so your trending dresses aren’t flying solo. Oh, and if you wanna make sure your look is totally flawless? You need the fiercest footwear and viral accessories to nail that devil-wears-Prada energy!