New In Dresses

1798 styles

Looking for the hottest new in dresses to slay your weekend wardrobe? We’ve got you, babe! EGO is all about keeping you ahead of the trends, whether they’re straight off the runway or blowing up your FYP. Our new-in dresses are serving ALL the looks you’re obsessed with right now.

From influencer-approved spicy mini dresses to cute AF midi vibes, we’ve got it all. Whether you're after a sleek staple or a fierce statement piece, our collection of trending dresses is ready to slay every event on your social calendar.

If staying on-trend is your vibe, EGO's new in dresses are your BFFs. Give your wardrobe the glow-up it deserves with the hottest trending dresses and don’t forget the heels to match! Time to turn heads this weekend, girl!

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1798 styles

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1798 styles

Ditsy Floral Corset Ruched Mini Dress

£21.00 (34% OFF) £32.00

Cowl Neck Choker Stud Detail Frill Hem Mini Dress In Chocolate Brown

£11.00 (63% OFF) £30.00

£22.40 WITH CODE: TAKE20

Off The Shoulder Embellished Detail Mini Dress In Chocolate Brown

£28.00

Bandeau Ruched Blouson Drape Mini Dress In Baby Pink

£11.00 (56% OFF) £25.00

Plunge Halterneck Frilled Hem Ruched Mini Dress In Chocolate Brown Lace

£11.00 (59% OFF) £27.00

Halterneck Embellished Mini Dress In Brown Floral

£8.00 (79% OFF) £39.00

Cowl Neck Halterneck Layered Hem Detail Maxi Dress In Black

£14.00 (60% OFF) £35.00

Bandeau Sheer Panel Knot Front Detail Maxi Dress In Burgundy

£6.00 (68% OFF) £19.00

Crossover Neckline Split Leg Maxi Dress In Bronze Metallic

£6.00 (80% OFF) £30.00

Tie Front Cup Detail Shift Mini Dress In Sage Green

£4.00 (79% OFF) £19.00

£12.80 WITH CODE: TAKE20

Trim Neck Keyhole Cut Out Drape Detail Mini Dress In White

£16.00

Hotfix Diamante Cut Out Twist Detail Maxi Dress In Chocolate Brown

£5.00 (81% OFF) £27.00

£22.40 WITH CODE: TAKE20

Sweetheart Neck Seam Detail Corseted Maxi Dress In Pink Floral Lace

£28.00

Strappy Embellished Trim Detail Mini Dress In Black Textured Sequin

£13.00 (58% OFF) £31.00

Scarf Detail Diamante Trim A-Line Mini Dress In Black

£5.00 (89% OFF) £46.00

Cowl Neck Low Back Ruched Mini Dress In Brown Floral Print

£5.00 (83% OFF) £30.00

Plunge Halterneck Knot Front Detail Maxi Dress In Black Lace

£7.00 (73% OFF) £26.00

Square Neck Gathered Bust Detail Corseted Maxi Dress In White Lace

£10.00 (72% OFF) £36.00

Strappy Square Neck Polka Dot Wrap Mini Dress In Blue

£6.00 (68% OFF) £19.00

Long Sleeve Frill Lace Up Front Mini Dress In Pink Animal Print

£5.00 (74% OFF) £19.00

Sleeveless Contrast Frilled Hem Detail Mini Dress In Cream

£8.00 (73% OFF) £30.00

High Neck Ruched Overlay Detail Side Split Maxi Dress In White

£6.00 (80% OFF) £30.00

£16.80 WITH CODE: TAKE20

Halterneck Ruched Blouson Detail Mini Dress In Chocolate Brown

£21.00

High Neck Cut Out Back Detail Maxi Dress In White Mesh

£8.00 (71% OFF) £28.00

Flower Trim Detail Cut Out Maxi Dress In Pink Satin

£8.00 (77% OFF) £35.00

Bandeau Overlay Panel Detail Maxi Dress In Yellow Mesh

£9.00 (70% OFF) £30.00

Halterneck Strappy Cut Out Draped Front Mini Dress In Lilac Floral Print

£3.00 (85% OFF) £20.00

Asymmetric One Shoulder Cut Out Detail Maxi Dress In Green

£5.00 (81% OFF) £27.00

High Neck Mesh Overley Cut Out Ruched Detail Mini Dress In Chocolate Brown

£4.00 (86% OFF) £29.00

Halterneck Plunge Front Tie Back Detail Cut Out Mini Dress In Black Lace

£10.00 (66% OFF) £29.00

Halterneck Corset Ruched Split Leg Detail Maxi Dress In Black

£7.00 (77% OFF) £30.00

Bandeau Ruched Front Detail Maxi Dress In Brown Metallic Glitter

£5.00 (85% OFF) £33.00

Long Sleeve Square Neck Button Down Split Front Playsuit In Chocolate Brown

£8.00 (76% OFF) £33.00

£10.40 WITH CODE: TAKE20

Strappy Mini Dress In Multi Stripe

£13.00

Strappy Underwired Bust Floaty Maxi Dress In Lilac

£6.00 (63% OFF) £16.00

£12.80 WITH CODE: TAKE20

Strappy Cowl Neck Open Back Maxi Dress In Multi Animal Print

£16.00

£10.40 WITH CODE: TAKE20

Long Sleeve V Neck Collared Drape Detailing Mini Dress In Gold

£13.00

Scoop Neck Dropped Hem Detail Midaxi Dress In Yellow

£10.00 (75% OFF) £40.00

Trending Dresses

If it’s going viral, it’s definitely on our radar. Our new-in section has all the trending dresses you need to stay ahead of the game. Check out our bestsellers for the hottest styles flying off the (virtual) shelves rn! Missed out on a must-have? Don’t worry, girl — keep your eye on our back-in-stock section for a second chance to grab your goodies!

New-in Clothing

Along with the hottest new-in dresses, we’re serving up the latest co-ords that are taking street style by storm! Whether you're feeling a figure-snatching skirt or a badass pair of trousers, these sets are all about making you the centre of attention, girl.

And trust me, the fun doesn’t stop there! We’ve also got new-in jumpsuits, loungewear, and knitwear, so your trending dresses aren’t flying solo. Oh, and if you wanna make sure your look is totally flawless? You need the fiercest footwear and viral accessories to nail that devil-wears-Prada energy!